New ways to grow in Generali

Together with my BIP team, we organized during more than 3 months a series of workshops with different Generali stakeholders in order to ideate the program concept, than we tested the concept with Generali employees, before through role-play focus groups and interviews, to understand user desirability, than we created a first prototype: a pilot program that involved first 100 people (in the first year), then 2000 (in the next 2 years) from different countries. The aim of the pilot was investigating whether the program really meets the needs of Generali employees and how it fits in the day by day activities. To run the pilot program (based on the exchange of professional experiences between employees from different teams and countries) we created a brand logo, the "Virtual Place" (a platform to let people exchange experiences and interact each other), and a communication plan through dedicated newsletters, events, and multimedia contents. The program have been adjusted and modified several times during 3 years test, becoming a MVP ready to be opened to all Generali employee population.